RISOSStart with the question you need answered.
Choose the business decision in front of you. RISOS handles the research structure and gives you an evidence-backed result you can revisit as things change.
Validate an Idea
Is this problem painful enough to build around—and is there evidence people would care enough to act?
Find What to Build
What should we build next, and which recurring problems are actually worth solving?
Understand Customers
What are customers really struggling with, what are they trying to get done, and how do they describe it?
Find Ideal Customers
Who feels this problem most strongly, and who is most likely to need what we offer?
Analyze Competitors
What are competitors doing well or badly, and where are customers still looking for something better?
Evaluate a Market
Is demand real, how crowded is the market, and where is there still room to win?
Price and Package
What should we charge, what do customers value, and what alternatives are we asking them to replace?
Position and Message
How should we explain the value so the right customer immediately understands why it matters?
Build a Go-to-Market Strategy
Where should we look for our first or next customers, and what should we test first?
Build a Creative Strategy
Which hooks, angles, proof, and messages are most likely to earn attention from the right people?