RISOSResearch Product
Find What to Build
Identify evidence-backed problem and opportunity directions worth validating.
What RISOS investigates
Customer needs, pains, triggers, and language
Competitor activity, positioning, and alternatives
Demand, attention, momentum, drivers, and risks
Problems, gaps, and opportunity hypotheses
Audience and ideal-customer hypotheses
Pricing, packaging, value metrics, and commercial risk
Assumptions, experiments, and validation rules
What you receive
Executive State
Problem Map
Audiences
Alternatives
Demand
Gaps
Opportunities
Risks
Validation Next Steps
Evidence boundaries
Do not invent confidence scores.
Do not represent inference as observation.
Do not silently launch another Product.
Do not present an opportunity as demand proven.
Stays useful after the first run
RISOS can recommend what deserves monitoring. When meaningful evidence changes, the affected research can be refreshed without pretending unrelated work changed too.
2 monitoring patterns included