RISOSResearch Product
Analyze Competitors
Explain the observable landscape, activity, positioning, perception, threats, and gaps.
What RISOS investigates
Competitor activity, positioning, and alternatives
Customer needs, pains, triggers, and language
Demand, attention, momentum, drivers, and risks
Problems, gaps, and opportunity hypotheses
Creative territories, hooks, angles, and proof ideas
Positioning, differentiation, and message hierarchy
Pricing, packaging, value metrics, and commercial risk
What you receive
Executive State
Landscape
Profiles
Features
Observable Pricing
Positioning
Customer Perception
Recent Moves
Threats Gaps
Evidence Boundaries
Evidence boundaries
Do not invent confidence scores.
Do not represent inference as observation.
Do not silently launch another Product.
Keep competitor self-claims, customer perception, and inference separate.
Stays useful after the first run
RISOS can recommend what deserves monitoring. When meaningful evidence changes, the affected research can be refreshed without pretending unrelated work changed too.
2 monitoring patterns included