RISOSResearch Product
Understand Customers
Create an evidence-linked view of customer jobs, pains, triggers, alternatives, and language.
What RISOS investigates
Customer needs, pains, triggers, and language
Audience and ideal-customer hypotheses
Competitor activity, positioning, and alternatives
Problems, gaps, and opportunity hypotheses
Assumptions, experiments, and validation rules
What you receive
Executive State
Problem Map
Jobs Outcomes
Pains
Objections
Triggers
Alternatives
Unmet Needs
Language
Contradictions
Unknowns
Evidence boundaries
Do not invent confidence scores.
Do not represent inference as observation.
Do not silently launch another Product.
Do not generalize sampled customer language to all customers.
Stays useful after the first run
RISOS can recommend what deserves monitoring. When meaningful evidence changes, the affected research can be refreshed without pretending unrelated work changed too.
2 monitoring patterns included